Can we make small the new big?

Encanto may be the beginning of a trend. The builder, Robson Homes, envisioned a new kind of urban infill development—a neighborhood of small detached homes that focused on architecture, smart design and premium features rather than on maximizing the square foot-to-price ratio. The idea called for careful positioning. Robson targeted a narrow audience of upscale, professional singles and couples who would appreciate the proximity to the city center and the unique aesthetics of the homes.

We found inspiration in the California bungalow communities of the '20s and '30s and the history of the area as a former fruit packing district. The product identity, marketing materials and site signage were designed to capitalize on a feeling of nostalgia and the coziness of an old-fashioned neighborhood.

© 2008 Satellite Design