satellite design

Dealer Workbooks: Starting too Early.
While it might seem like getting a head start on next season's workbooks is a good idea, beginning the process too early can actually work against you, delaying delivery of the final books, increasing errors and fostering bad habits among team members.
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Task Masters: Mix the right components to create an effective dealer workbook.
Designing good workbooks is a tricky task. From grouping products to displaying sizes and specs, every decision affects a workbook's
usability. Some do a great job, while others are just plain hard to use. After studying stacks of workbooks—from hardgoods to softgoods, footwear to accessories—we've synthesized what makes some workbooks soar and others stumble.
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Dealing With Dealer Catalogs: Let's Just Put It Online
At some point in every discussion of sales collateral, someone says "Let's just put it online." With the current pressure to reduce marketing spending making it even more attractive to move away from printed catalogs, it makes sense to look at the pros and cons of this electronic-only approach to sell-in materials.
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Dealing With Dealer Catalogs: Designed to Sell
Dealer catalogs can be sell-in superstars. They can speed up sales calls, facilitate fill-in orders and serve as a handy product reference for dealer staff. They can even minimize paper waste and production costs. But only if they’re designed well.
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Dealing With Dealer Catalogs: Dirty Data
Dealer catalog managers are in a unenviable spot. Trapped between product developers and the sales team, they control nothing and are responsible for everything. The secret to working effectively from such a tight corner lies in taking charge of the product data.
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Dealing With Dealer Catalogs: Breaking Up Is Hard to Do
If marketing, sales and product development departments can agree on one thing, it's that nobody likes dealing with dealer workbooks. Planning and producing an on-time, under-budget catalog that works well is tricky business, starting with how the book is organized. Deciding how to group products for display impacts everything from graphic design to print costs.
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Hey Lizard-Man, Wanna Buy a Watch?
From economists to anthropologists, everybody's got a theory about why we buy what we buy. Unfortunately, no two seem to agree about what's really going on in consumers' minds. In this article, we'll look at past attempts to solve the puzzle and a handy little messaging model we call "Lustify and Justfiy."
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Combating Icon Overload
Icons are everywhere. From packaging to advertising, marketers make extensive use of graphic symbols to communicate brand and product attributes. But like any other design element, they must be used well to communicate effectively. Here’s a primer on how to evaluate the role of graphic symbols in your marketing communications.
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Hang Time
The neglected stepchild of your marketing mix may be the most important tool you have for connecting with consumers. We'll look at how four sporting goods apparel companies use hang tags to market their products.
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Making Your Mark
While chain stores have the resources to build brands and market them to consumers, independent retailers often lack the staff, the time and the budget to allocate to brand initiatives. But branding doesn't always require big budgets. Here's a look at how smaller sporting goods retailers can control the image they present to customers.
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Straight Talk
Many high-tech and luxury brands market over the heads of their target consumers, muddying the water with technical mumbo-jumbo nobody understands. The outdoor sporting goods industry is the poster child for this kind of marketing miscalculation. But it doesn't have to be this way. The road to better communication is simple, even if your products are complicated.
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