satellite design

Hey Lizard-Man, Wanna Buy a Watch?
From economists to anthropologists, everybody's got a theory about why we buy what we buy. Unfortunately, no two seem to agree about what's really going on in consumers' minds. In this article, we'll look at past attempts to solve the puzzle and a handy little messaging model we call "Lustify and Justfiy."
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Combating Icon Overload
Icons are everywhere. From packaging to advertising, marketers make extensive use of graphic symbols to communicate brand and product attributes. But like any other design element, they must be used well to communicate effectively. Here’s a primer on how to evaluate the role of graphic symbols in your marketing communications.
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Hang Time
The neglected stepchild of your marketing mix may be the most important tool you have for connecting with consumers. We'll look at how four sporting goods apparel companies use hang tags to market their products.
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Making Your Mark
While chain stores have the resources to build brands and market them to consumers, independent retailers often lack the staff, the time and the budget to allocate to brand initiatives. But branding doesn't always require big budgets. Here's a look at how smaller sporting goods retailers can control the image they present to customers.
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Straight Talk
Many high-tech and luxury brands market over the heads of their target consumers, muddying the water with technical mumbo-jumbo nobody understands. The outdoor sporting goods industry is the poster child for this kind of marketing miscalculation. But it doesn't have to be this way. The road to better communication is simple, even if your products are complicated.
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